Free means free
Every homeowner tool stays free. Not a trial, not a freemium tier engineered to frustrate you into upgrading.
About us
We built The Penny Planter because the tools that explain home wealth were all built for the industry, not for the people who actually own the homes.
Why we exist
For most households, the home is the single largest asset they will ever hold — and the one they understand least. You get a statement every month showing the balance going down, but nothing showing the equity going up. Nothing showing what the house actually costs once taxes, insurance, upkeep and the quiet drip of PMI are counted. Nothing showing what one extra payment a year would be worth over two decades.
The software that does answer those questions exists, but it was built to be sold to lenders and brokerages. Homeowners see it only as a monthly email from their agent, written to keep them warm as a lead. The numbers are real, but the audience was never really them.
The Penny Planter flips that around. The homeowner is the customer. The tools are free, permanently, and they work whether or not an agent ever sends you anything. Realtors are welcome here, and they get a portal for setting their clients up — but they are the second audience, not the first.
What we stand for
Every homeowner tool stays free. Not a trial, not a freemium tier engineered to frustrate you into upgrading.
We do not sell your information, pass it to lenders, or hand it to advertisers. There is no data broker in this business model.
If a number needs a glossary to understand, we have not finished designing it. No jargon, no false precision.
Projections are projections. We say so plainly rather than dressing an estimate up as an appraisal.
Being clear
We do not originate, broker or refer mortgages, and we are not paid by anyone who does. Nothing here is a loan offer.
Property values here are estimates based on what you enter. A lender will want a licensed appraisal, and so should you before a major decision.
We show you your own numbers clearly. Deciding what to do with them is a conversation for a licensed professional who knows your full situation.
Run a free Home Financial Snapshot in about three minutes. No credit check, no sales call, and nothing to install.